Nonprofit organizations have realized the importance of online presence and are working on making their websites more effective than before. Here are some tips that can help you in this matter:
1. Make non profit websites social media friendly
It is preferable to incorporate appropriate links, badges, and widgets onto non profit websites. Encouraging photo sharing and video sharing will make it easier for the bloggers to embed your videos and feature the banners of your organization on their websites. This will not only bring more traffic, but will also help retaining the previous visitors.
2. Highlight your most persuasive content
It is an excellent idea to put forward the videos and photos showing your work. Use them as a tool to attract more people. An impressive collection of media can enable you to promote your work and build connection in a manner that is not possible otherwise. Most of the non profit websites are using the same technique for gaining donors.
3. Look at your non profit website from a visitor’s viewpoint
Notice if you can understand your organization’s mission as a first time visitor. The required actions from the user must be very clear. Most importantly, the website must be easy to navigate. Carrying out surveys can help you in gauging the performance of your website in comparison with other non profit websites.
4. Make the email sign-up a prominent feature
An email newsletter is of immense importance. It offers the best way to strengthen your relationship with people visiting your website. A newsletter helps you maintain a regular and meaningful contact with individuals showing interest in your work. It is very simple to attain emails if you offer interesting content in response.
5. Pay attention to the home page description
Always be very clear about your organization’s goals and objective. If you had to explain your work in ten words, what would they be? Use those words on the home page of your website, but make sure that these words are descriptive and accurate. It is better to use words that are similar to the keywords or phrases used by people for searching your work and issues.
6. Incorporate a “Donate Now” button into your website
People should not have to look for the ways to engage with your organization. They must have a clear direction. Putting a “Donate Now” button will enable them to support you in the most convenient an accurate manner.
7. Don’t put your phone number and address out of sight
Although the world has changed and modernized, we still cannot build a healthy relationship with our visitors without showing them that we are real. Putting phone numbers and addresses build a sense of accessibility and trust. It is the single piece of content that every visitor wants to read on non profit websites.
8. Three simple clicks and you are out
Always make sure that visitor of non profit websites must be given a chance to help you in the most convenient manner. They must be able to do everything you want them to do in no more than three clicks. Research has shown that we lose 40% of visitors with every click.
9. Test your site and search function
Site map and search function are two things that enable a person to reach his or her destination as fast as possible. Use analytical tools to find out if the users are able to find what they look for on your website.
10. Connect your website to your blogs
An active blog is a great place for people to know about the latest news related to your work. Think of your organization’s blog as a little assistant of your website. If you are ready to share your mission and make commitments, start a blog immediately in order to support your non profit website.