As a business owner you continuously strive to expand your marketing reach. With the various social networking sites out there, you may be wondering how you can utilize them to improve your website traffic, and ultimately, generate more leads or sales. Here we’ll discuss a few simple but effective steps for optimizing your LinkedIn profile to achieve better rankings in the search engines. This in turn means more traffic to your business website, or as I like to say; more leads, more clients, more sales.
First Step – Correctly Utilize Keyword Anchor Text and Links
This step is critical if you want to increase the search engine optimization (SEO) of your business website. When creating a link to your website within your LinkedIn profile, the result could potentially be a profitable backlink, which is why it’s very important to use your relevant website keywords as anchor text. Consider anchoring your most powerful keyword or keyphrase as your link, instead of “http:…, “My Website”, or “My Blog”.
Second Step – Keyword Sprinkle Your Profile
When you’re creating your LinkedIn profile, it’s important that your focus is around utilizing your most important and relevant keywords for your business website. Try to keep your profile rich with powerful and relevant keywords and avoid keyword stuffing.
Third Step – Connections, Connections, and More Connections!
Acquiring connections cannot be stressed enough, particularly if your ultimate LinkedIn goal is to improve the SEO within your business website and boost your search engine rankings. You will effectively make your website more visible throughout LinkedIn while simultaneously boosting your website rankings in the search engine results pages. (SERPS)
Fourth Step – Customize Your URL
Don’t settle for a default LinkedIn URL. Customize it as your name, your company name, or even your website address. This will increase the overall visibility of your LinkedIn profile and will ultimately improve the SEO of your business website.