If you’ve never been to a Barnes & Noble bookstore, I highly recommend you do so. It’s quite an experience. The stores are designed to be…well, comfortable.
B&N stores are laid out beautifully. Thery’re bright and cheery, there’s plenty to see. And there’s plenty of room to browse. Or if you just want to sit down with a cup of coffee and read a book, you can do that as well.
Or you can do what I do…sit back and observe people. The point is B&N stores are so comfortable you can literally spend hours in one.
That’s the goal you should have in mind when you design your website…comfortability. You should design your website to be as comfortable as possible, so that your visitors want to spend hours browsing your site.
My internal stats tell me approximately 20% of my visitors spend at least two hours on my site. Some stay even longer. What does that tell me? It tells me that visitors find my site very comfortable. And that’s reflected in my traffic and sales as well.
Of course, in order to achieve that level of comfort for your own site, you’ll need to do your homework and pay strict attention to detail. You’ll also need to have plenty of fresh, interesting content for your visitors to browse.
In closing, rather than thinking in terms of SEO (Search Engine Optimization), instead start thinking in terms of RPO (Real People Optimization) and design your website for people, not search engines.
If you do that, when people visit your site “word of mouth advertising” will kick in and you’ll get your fair share of traffic and/or sales. I promise!