Web design has been one of the trends in the recent years. It has helped companies to market their name, brand and services to a wider scope of market. The only problem is that the web design should be able to capture your audience’s attention and make an impression in less than five seconds. Five seconds, that is not enough time to tell them what you want and to even sell them your product, service or idea. So how do you do this at this time when people want instant results and with the tons of other competitions in the web today?
The first thing that you need to remember is to get to the point of what you want to say. We live in a world where everything is fast and are done in an instant: fast food meals, losing weight in days and even starting and ending marriages are done in haste. The way people use the internet is not so different, so if you can’t deliver in a matter of four or five seconds, then you’re dead.
This means that you need to have something interesting to make the visitor stop and think. Test your website while it is loading and see how long it takes to load; what are the first thing that you can see; how long until you can read something from it and how long will your visitor take to understand what you wanted to convey.
The ideal thing is for the site to load from top to bottom, left to right. Then the most eye-catching elements should start to load before everything can finish loading. Furthermore, think about the pictures that you would use and the format that you will use. Use a format that will load quickly and do not try to try the visitor’s patience.
Aside from these web development elements, make the visitors want to stay on your site and continue reading. Offer them something that are valuable to them like articles that are useful, newsletters and free tips. Additionally, make sure that the web design can be navigated easily so visitors will have ease in browsing through the pages.
In order for you to achieve optimum use of your website, you should get the services of a web development company that will offer you web design packages that is useful and something that you need. For instance, if you want a Flash and website with your own content management system, static HTML or the e-commerce type, then look for web design packages that carry everything that you will need. If you want a user-friendly website, then do not opt for Flash websites.
Make sure that the web development company that you will hire has relevant experience with the type of company that you run. If you are in steel industry, then choose a company that has sample design in their portfolio about something that is in line with your business.