You may be the best in your business. But without a website, no one will ever know anything about you. And even if you do have a website, you need to ensure that your website has good content. Writing is an art and it is even more complicated when you have to write about your own product for a website. To make the best of today’s online marketing world, you can hire a good freelance content writer.
When you hire a content writer, you make sure that you catch the reader’s attention with good content writing. If you are looking for tips on how to write good content for your blog or website, we have the best tips for you!
Tip 1: Stick to your content, literally! Make sure you are always relevant to the service or product that you provide. Straying away from your topic is not good for your business. When you know about your product, make sure you cover everything they need to know about it without going to too many pages. Having relevant content is the first step in making sure Google and Yahoo and other search engines take your webpage to potential customers. Make sure the content is easy to understand.
Tip 2: Keep your content short and to the point. You don’t have to write more words just because you want to build a story before coming to your point. Make sure your content is precise as most people prefer skimming through content rather than reading every word and spending time with it.
Tip 3: Make several drafts before the final one. You might be great at content writing, but that doesn’t mean your first draft is your best work. Keep working on your article and check it thoroughly for grammar and spelling errors. It might be a careless small spelling error but the impact it can have on your readers is large. It’s okay to be a grammar Nazi at times.
Tip 4: Think your article through before writing it down. Even if you are writing about your own product or service, make sure to read a lot about it. With proper research comes a great article. Read a lot of articles, blogs and also your competitors content to decide what makes you different from them and then highlight it.
Tip 5: Keep the tone of the article upbeat and stay positive. It is okay to be blatant about authorizing your own products or you can also do it with subtlety.
Tip 6: Before you write an article, think about your audience. If you are writing about a technical service, you can use big words and sound smart. But on the other hand, if you are writing for common people, you do not want them breaking their heads trying to figure out what you are trying to say.
Tip 7: One of the most important things is to avoid fluff words. If you can put across something in one sentence, don’t pull it out to three sentences. Keep it short silly!
Tip 8: If you have pictures or a cartoon, go ahead and add it. It will appeal to people more than a lot of text.
Other tips –
• Focus on the formatting. People can find it annoying if you write like this.
• Have a lot of bullet points to put across your points easily.
• Have a skeleton structure and then build the article on it.
• Fix the number of paragraphs such that each paragraph is about one aspect or one topic.
• Keep your paragraphs short. Ideally, a paragraph can have 200 words.
• Have subheading so people can jump right into what they are looking for.
With these tips in mind, you can think of how to develop good content for your website. It might not be easy, but the effort you put into it is definitely worth it.