When running a professional dental surgery you need a professional business website to help you get new customers and grow your profits.
A professional business website requires several elements, it does not only have to look good and in most cases the look of your website is not bring you more customers. In some cases, a too flashy or arty website might deter some people from contact you.
You must be cautious when choosing a website designer. If you the website designer you are considering is a graphic designer you may be blown away by their stunning visuals. However, a beautiful looking website will not necessarily earn you money.
Study the portfolio of other websites your graphic designer has designed and do not be blinded by the creativity. Check the following points:
- Can you easily navigate their websites?
- Are they quick to load?
- How much do they know about marketing and sales?
- Do they know anything about Search Engine Optimisation?
- Will you be able to make changes or updates quickly and how much will they cost?
Many graphic designers do not actually build the websites themselves. They just design the look and then give it to a programmer to build the site. This is all very well until you want to make updates which will then take longer and be more expensive.
The best looking site in the world is no good if it can’t be found
Unless you take the above points into consideration before getting a Graphic Designer to build your business website it may take you a very long time to realise that you have wasted your money on a website that is not earning for you.
By the way… Do you want to know exactly how to choose a website designer who is perfect for your business and can help you increase sales with a good website?
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