A perfect website is not all about the right content, related domain name or probably attractive and eye catchy graphics and animations. Had it been like this, then there would have been no need of professional website designers. Even a simple website entails long hours of extensive planning and brainstorming to settle with a design that meets all the business objectives.
Like any other masterpiece, web designers have to adhere to a number of considerations to make a website look attractive in front of the specified target audience. Professional web artists comply with the latest technological trends and mould their vision to offer a customized design. Let me familiarize you with some of the suggestions and advice given by the experts of the domain:-
1. Choice of the design elements
It’s quite obvious that images and graphics used in one website may not suit the requirements of the other. Say for an instance, it is certainly mandatory for a product based website like jabong.com to showcase the pictures of the products that they are selling via their site. On the contrary, a serviced based website should essentially provide more information to the visitors. What the service is all about, its benefits, etc. everything is ideally included in the website.
2. Addition of catchy elements
Speeding up the download time of a website is essential; else you may lose a toll of prospective customers. Adding super hot graphics and images can help you grab the attention of many but the target of speeding up the loading speed may not be achieved.
3. Big NO to excessive content
We cannot really ignore the importance of content but excessive inculcation of text may harm the entire objective. Ultimately you’re designing the site to impress your audience and not yourself. You are not suppose to write thesis and don’t tire your visitors in just reading, reading and reading… Simple, short and impressive formation words, is the best combination to excite your prospects. Aside from this, it is believed that excessive content is also not search engine friendly. Give a space to the crawlers to easily load the text. Overloading should always be avoided.
4. Make your own mark
Don’t be a follower of your competitors’ work. Pop up your own creative ideas, designs, messages, site structure, etc. to offer something that your visitors may not have ever seen before. This way you would be able to promote your brand better unlike the others who are just blindly following the trend. Be a trend setter!
5. Don’t bank upon overnight results
Website promotion is a tough job. While you are strategizing your seo campaign, you can also launch your PPC campaigns to get quick results. Use the social media to ensure the fastest possible reach. Once you are successful in building up your online reputation, try e-mail marketing, sms marketing, mobile marketing, newsletters and other kinds of web promotions.
If you are ready to consider the said suggestions, I am sure you would be able to magnetize large user traction. And if you really want to reap the fruits of your labor, do incorporate the aforesaid.